Darkhorse Risk

Confidently understand risk across your community.

Confidently understand risk across your community.

Confidently understand risk across your community.

Built for progressive fire departments to modernize risk reduction. A living CRA, connected to 50+ datasets, always up to date.

Built for progressive fire departments to modernize risk reduction. A living CRA, connected to 50+ datasets, always up to date.

Exactly what we need for our risk reduction strategy.
Dustin Morrow · Fire Chief, Central Pierce Fire & Rescue
Darkhorse Risk probability lens hex map
Darkhorse Risk consequence lens hex map
Darkhorse Risk overall risk hex map

Why we created Darkhorse Risk

Prevention is hard to prioritize without clear, visual evidence.

Prevention is hard to prioritize without clear, visual evidence.

Prevention is hard to prioritize without clear, visual evidence.

01

City leaders want to help. They need something they can see.

Making the case for home safety visits, fire education, or resource reallocation is hard when all you have is static PDFs and gut instinct.

02

Most tools aren’t keeping up with risk reduction.

Call volumes climb, budgets tighten, and root causes like aging buildings and high-risk populations go unaddressed. Departments get stuck reacting instead of preventing.

03

Traditional CRAs are stale before they’re printed.

Spend thousands on a one-time assessment, or build one manually from outdated spreadsheets. Either way: a binder full of charts no one has time to read.

Key Features

Get to know Darkhorse Risk.

Get to know Darkhorse Risk.

Get to know Darkhorse Risk.

Tap any card to go deeper.

Connected Data

50+ datasets. One risk picture.

US CENSUS · HIFLD · CDC

NFIRS · PARCEL DATA · LOCAL CAD

YOUR CRA

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Fast Implementation

From data to action in days.

TRADITIONAL CRA

12 MO

DARKHORSE RISK

DAYS

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Always Up To Date

A CRA that never goes stale.

LIVING CRA · CURRENT

PRINTED BINDER · DECAYING

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Presentation Ready

Walk into council with the answer.

SHARE · EXPORT · PRESENT

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Custom Risk Scoring

A method you can defend.

PROBABILITY

CONSEQUENCE

IMPACT

WEIGHTS YOU SET. A PROCESS YOU CAN TEST.

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Modern & Intuitive UX

Zero guesswork. For everyone.

ANALYSTS · CHIEFS · PREVENTION OFFICERS

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Watch Darkhorse Risk action

Darkhorse Risk, explained by a chief.

Darkhorse Risk, explained by a chief.

Darkhorse Risk, explained by a chief.

Darrell Reid, retired Fire Chief and City Administrative Officer, walks through the four pillars of Darkhorse Risk in four short films.

Geospatial, Multi-Axis Risk Assessment video still

1:02

EPISODE 01

Geospatial, Multi-Axis Risk Assessment

DARRELL REID · RETIRED FIRE CHIEF & CAO

Custom Risk Scoring video still

1:01

EPISODE 02

Custom Risk Scoring

DARRELL REID · RETIRED FIRE CHIEF & CAO

Four-Factor Consequence video still

0:55

EPISODE 03

Four-Factor Consequence

DARRELL REID · RETIRED FIRE CHIEF & CAO

Probable Incident Frequency video still

0:59

EPISODE 04

Probable Incident Frequency

DARRELL REID · RETIRED FIRE CHIEF & CAO

Reduce response costs. Reclaim your budget.

Every 911 response has a price tag.

Every 911 response has a price tag.

Every 911 response has a price tag.

Fuel, staffing, wear on apparatus, and time lost for the next call. Prevention pays. Drag the slider and see how.

Crew time (4 responders, ~1 hr)$140-$200
Apparatus, fuel & wear$60-$120
Medical supplies & equipment$10-$40
Dispatch, records & QA$40-$90
Share of station, training & admin$250-$350
One preventable call$650

Midpoint of a $500 to $800 range. Published cost-recovery rates run $427 to $881.

What would fewer preventable calls give back?

Targeted, data-informed prevention strategies mean fewer calls, less strain on frontline crews, and real savings your department can reinvest.

Calls avoided / year
450
Budget reclaimed / year
$293K

Cost avoided, not a line item you can delete. Prevention returns unit availability first; dollars follow through deferred overtime, apparatus wear and expansion.

CONCEPT ONLY · ILLUSTRATIVE MODEL: 15,000 CALLS/YR, 30% PREVENTABLE, $650/CALL

The assumptions behind this model

See the sources

15,000

calls per year

A mid-size career department serving roughly 100,000 to 150,000 residents. US fire departments answer more than 36 million calls a year, and EMS now drives close to two thirds of that volume.

30%

addressable by prevention

Not the share that disappears, the share prevention work can target: false alarm and good-intent runs (about 7% of calls), older-adult falls and repeat lift assists, low-acuity EMS, and cooking fires.

$650

blended cost per response

Crew time, apparatus, supplies, dispatch and records, plus each call’s share of station, training and admin. Budget-derived figures cluster near $550 to $700; published cost-recovery rates run $427 to $881.

A Living CRA

Always current. Never stale.

Always current. Never stale.

Always current. Never stale.

The old way

The binder on a dusty shelf.

Slow, expensive, and out of date before it’s printed. A one-time snapshot your community outgrows within the year.

ACCURACY OVER TIME

Darkhorse Risk

A risk picture that refreshes itself.

Continuously updated from trusted national datasets and your own records, with parcel-level insight. Always in sync with your evolving community.

ACCURACY OVER TIME

Testimonials

Prevention leaders on Darkhorse Risk.

Prevention leaders on Darkhorse Risk.

Prevention leaders on Darkhorse Risk.

“Darkhorse Risk is going to produce exactly what we need to align our board around a risk reduction strategy. Super energized about it.”

Dustin Morrow, portrait

Dustin Morrow

Fire Chief, Central Pierce Fire & Rescue

“We weren’t sure how to get started with a CRR strategy. Darkhorse Risk had us set up in a couple weeks, and we developed comprehensive interventions within the month.”

Michael McConnell, portrait

Michael McConnell

Fire Chief, Snohomish Regional Fire & Rescue

“Everyone has their own idea of what we should focus on. Darkhorse Risk provides visuals that remove the subjectivity.”

Kevin Esser, portrait

Kevin Esser

Fire Marshal, Dubuque Fire Department

“Darkhorse’s three-axis analysis finally gives us a transparent, repeatable method we can test and adjust over time.”

Jason Thomas, portrait

Jason Thomas

Assistant Fire Marshal, Columbia Fire Department

“Darkhorse Risk is going to produce exactly what we need to align our board around a risk reduction strategy. Super energized about it.”

Dustin Morrow, portrait

Dustin Morrow

Fire Chief, Central Pierce Fire & Rescue

“We weren’t sure how to get started with a CRR strategy. Darkhorse Risk had us set up in a couple weeks, and we developed comprehensive interventions within the month.”

Michael McConnell, portrait

Michael McConnell

Fire Chief, Snohomish Regional Fire & Rescue

“Everyone has their own idea of what we should focus on. Darkhorse Risk provides visuals that remove the subjectivity.”

Kevin Esser, portrait

Kevin Esser

Fire Marshal, Dubuque Fire Department

“Darkhorse’s three-axis analysis finally gives us a transparent, repeatable method we can test and adjust over time.”

Jason Thomas, portrait

Jason Thomas

Assistant Fire Marshal, Columbia Fire Department

Next Steps

Skip the wait. Start reducing risk in days.

Skip the wait. Start reducing risk in days.

Skip the wait. Start reducing risk in days.

No long procurement cycles. No year-long onboarding. From data to action in days, not months.

Every dollar counts.
Every second counts.
Every decision counts.
Every life counts.